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课程描述 Course Description.doc 2页
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课程描述 Course Description.doc
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课程描述 Course DescriptionNAME 课程名称:Fundamentals of Business 当代商务导论INSTRUCTOR 授课教师:Chen Xiaoyan/Cherry (8676937@)TIME 课程时间:Mar. 2015 – Jun. 2015 (Week 1-18)LANGUAGE 授课语言:English & ChineseAIMS 教学目标:This course offers a general introduction to modern business. It aims to: help the students gain an overview of all the major components of business, e.g. business ownership, marketing, organizational structure and communication, corporate culture, leadership and employee motivation, human resources management, business law and ethics, accounting and financing, international trade, cross-cultural communication, etc.;equip the students with basic business research methods and techniques so as to observe, analyze and understanenhance the students’ capability of using English in the international, interculturalprepare the students with a sensitive business mind in their future career. METHODS 教学手段:lecturing, classroom discussion, group projects (case study, mini survey, industry research, etc.), oral presentations, written assignments
TEXTBOOKS AND REFERENCES 课程教材与参考书目:TEXTBOOKS: 陈准民. 2009. Fundamentals of Business (2nd Edition) 《工商导论(第2版)》, 高等教育出版社Supplementary Reading Materials (the instructor’s own collection)REFERENCE BOOKS AND JOURNALS FOR FURTHER READING: Madura, J. 2008. Introduction to Business (4th Edition) 《商学导论(第4版)》, 人民邮电出版社Jones, G. R. 2007. Introduction to Business: How Companies Create Value for People 《工商导论:公司如何为人创造价值》, 人民邮电出版社Hill, C. W. L. 2009. International Business (7th Edition) 《国际商务(第7版)》, 中国人民大学出版社Wild, J. J., Wild, K. L & Han, J. C. Y. 2008. International Business (4th Edition) 《国际商务(第4版)》, 北京大学出版社Mitchell, C. 2009. International Business Culture《简明商务英语系列教程①:国际商业文化》, 上海外语教育出版社Curry, J. E. 2009. International Marketing《简明商务英语系列教程⑧:国际营销》, 上海外语教育出版社张海东. 2009.《国际商务管理(第3版)》,上海财经大学出版社Journals: Business Week 《商业周刊》() , Financial Times《金融时报》(/home/uk), The Economist《经济学人》(), The Wall Street Journal《华尔街日报》(/home)
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